The E-Commerce Master Vol. 02: Growing the Catalog — 10-Product Expansion System (15-Page PDF)

One product is a test. Three products is a store. Ten products is a machine — and this is the book that builds it.

Vol. 02: Growing the Catalog picks up exactly where Vol. 01 left off: a 15-page expansion system that takes your first three products to a complete ten-product catalog using a proven structure, a weekly release rhythm, and a roadmap written by your own buyers.

Inside the 15 pages:

• The Doorway Effect — why ten products triples your discovery, conversion, and revenue
• The 4-3-2-1 catalog structure: four foundation, three core, two advanced, one flagship
• The buyer-journey map that assigns every product its slot and price tier automatically
• The Demand Loop — how to let customers write your product roadmap for you
• The adjacency web that turns browsing into repeat buying
• Naming conventions, version updates, and re-launches that sell old products like new
• The kill-or-double-down review, catalog health metrics, and the full 7-week sprint plan

Every chapter includes a framework graphic — the catalog map, the demand loop, the rising-floor chart — so you can execute, not just read.

Instant delivery. PDF format, works on any device, yours forever. Download link arrives within 60 seconds of purchase.

This is Book 2 of 10 in The E-Commerce Master series. The shelf you build here is the foundation every later volume monetizes.

Seven products. Seven weeks. One system.